Growline Group Hewlett Packard Enterprise
Global Partner Transformation Plan

Six stages from nominated partner to repeatable business.

One map of the whole journey. It shows what we build at each stage, and what each piece is meant to achieve. Items from the January proposal are marked separately from the pieces added in the latest update.

50partners targeted
15–20to repeatable business
6stages in the journey
Scroll the journey
Scope In the January proposal Added in the latest update
[E] Enablement, for partner reps [M] Marketing, partner-branded [H] HPE to partner
The transformation journey

Each piece of content is here to help the partner clear one step.

The path follows the six stages from the proposal. The two initiatives, SKU sales enablement and co-sell marketing, show up where they do their real work: Sales Readiness, Operational Readiness, and Marketing Activation.

1
Stage 01

Strategic Alignment

Find the right partners and get senior leaders on board.

Partner VP deckJan

The pitch that gets partner leaders to commit to the program.

[H] HPE to partner

Business-case / ROI one-pagerNew

A short leave-behind on the revenue and margin case. It backs up the pitch to partner leaders.

[H] HPE to partner

OutcomePartner leaders say yes, and both sides name an executive sponsor.
2
Stage 02

Joint-GTM Planning

Run workshops to pick target accounts and plan how to win them.

Joint GTM Workshop contentJan

The workshop materials that turn interest into a clear go-to-market plan.

[H/E] HPE to partner

JBP / account-selection templatesNew

Worksheets partners use to choose and rank target accounts. They make the workshop produce a concrete plan.

[E] Partner reps

OutcomeAn agreed joint business plan with a shortlist of named accounts to go after.
3
Stage 03

Resource Alignment

Agree who does what across HPE and the partner.

Joint teaming / R&R modelNew

Who does what across co-sell and co-delivery. This settles one of the open points raised in the January proposal's Clarification page.

[H] HPE to partner

OutcomeA written teaming model that both sides agree to work to.
4
Stage 04

Sales Readiness

Train partner sellers with hands-on sessions and role plays.

Initiative 2 · MS SKU sales & enablement
Sales enablement contentJan

The main training material partner sellers learn from.

[E] Partner reps

Sales training deliveryJan

Live, instructor-led sessions delivered to partner sellers.

[E] Partner reps

MS SKU decoder / catalog guideNew

A plain guide to each SKU: what it is and who it suits. This is the core of the new SKU enablement work.

[E] Partner reps

Pricing & quoting guideNew

How to quote under both Sell-thru and Sell-to. The numbers work differently, and reps get stuck without it.

[E] Partner reps

Objection-handling battlecardNew

Quick answers to "why managed," "why not just buy the hardware," and how we compare to rivals. Keeps deals moving.

[E] Partner reps

OutcomePartner reps can pitch, quote, and defend a managed-services deal on their own, without HPE in the room.
5
Stage 05

Operational Readiness

Partners run the service under their own brand on the pHOC.

Initiative 1 · delivery half
Partner playbookJan

The "how to run the business" guide. This is the natural home for delivery guidance.

[E] Partner reps

pHOC delivery guideNew

How to run the partner-branded Hybrid Cloud Operations Console day to day. This is the delivery half of the new co-sell and delivery work.

[E] Partner reps

Co-delivery support modelNew

When HPE delivers alongside the partner, and how the partner moves to doing it alone. This also answers the January question on whether co-delivery is available in every market.

[E/H] Both

OutcomeThe partner can run the service under its own brand, with a clear way to take over from HPE over time.
6
Stage 06

Marketing Activation

Account-focused marketing that builds the partner's own pipeline.

Initiative 1 · co-sell half
Partner comms asset for GeosJan

Co-sell messages that partners adapt for their own regions.

[M] Partner-branded

Customer VP deckJan

The partner-branded pitch the partner takes to its own customer.

[M] Partner-branded

Customer transformation workshopJan

A structured customer session partners use to shape the transformation opportunity and next steps.

[M] Customer-facing

Campaign-in-a-boxNew

The customer-facing campaign from January, now built as a ready-to-run bundle of email, landing page, and social that any of the 50 partners can use.

[M] Partner-branded

Reference story templateNew

Turns a partner's first win into proof they can reuse to win the next one.

[M] Partner-branded

OutcomeThe partner builds its own steady pipeline and no longer needs HPE to create demand.
How this builds on January

The same journey, now extended with the latest direction.

The January proposal set the six-stage journey and the core content for it: the Partner playbook, the Sales enablement, and the Customer campaign. The two new requirements from HPE, SKU sales enablement and co-sell and delivery marketing, slot straight into that journey at Sales Readiness, Operational Readiness, and Marketing Activation. Several of the new pieces also settle questions the January proposal had left open, including the teaming model and whether co-delivery runs in every market. So this is one continuous plan, brought up to date.